Celuk Village is a famous village in Bali as a tourist destination cause the local residents are very proactive and full of innovation in gold and silver crafting. This countryside is located in the sub-district of Sukawati, Gianyar Regency, and owns individuality and excellence in the production of gold and silver crafting. Most of them are Balinese professional, artistic, and skillful in design development related to silver and gold crafting.
The productions of gold and silver at this village have penetrated the local, national and international market. It can be measured from the type of artwork result and variation of ornament, good as to present and also an export commodity. The type of gold and silver craft that has been produced in this countryside are covering various rings, bangles, chokers, earrings, mother of pearls, Tusuk Konde, broach, and other types. Besides that, Celuk’s workers are able to respond to market demands and produce modern products like medals, markets, and cultural symbols. In spanning of artistic growth history, the silver and gold crafting had been started by a group of family pertained by Clan Pande. From this family circle, the activity of gold and silver crafting has disseminated to the entire society as a top profession which is previously as the farmer.
In the year 1970’s decades, it has happened the change of countryside society culture significantly from agrarian society structure to industrial society structure of crafting. Even nowadays, some of them have jumped again to the economic structure of service by focusing on the tourism industry. The change and jumping movement of these structures have brought a new positive impact on prosperity. Celuk Village, Kuta, and Ubud are prosperous countrysides in Bali by the higher resident’s income cause of tourism.